Should My Wannabe Influencer Friend Cease Using People for Content?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. I feel like our bond has turned into me being her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her make content.

I’m grateful that she has helped me with my career in design, but I resist our connection to become just a ledger of favours. I don't believe she's insincere or inauthentic, but at times it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of living actively: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a opportunity to experience exclusive moments that could help her career in design too. That’s not leverage, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: an opening. I know not all people likes being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions support one another in small ways. I thought recording a clip now and then would be enjoyable for Beth. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn't imply all those around her is content. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your friendship. Create some authentic experiences, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their friendship?

Lauren Hodges
Lauren Hodges

A seasoned gaming analyst with over a decade of experience reviewing Dutch online casinos and advocating for responsible gambling practices.